In fact, the term ‘fast fashion’ was first used, because of the way Zara could take a clothing design from drawing to a completed garment displayed in stores in less than two weeks. Many consumers are mistaken into thinking that Zara isn’t categorized as a ‘fast fashion’ brand because they charge more for their products than the likes of Boohoo or ASOS. Zara is owned by parent company Inditex which also has other brands including Pull & Bear, Bershka and Massimo Dutti. They upload over 100 new garments onto their website daily and many products are discarded to landfill after wearing as they add new, more up-to-date clothing designs. In short, to date, Boohoo are one of the worst fast fashion offenders. They are opaque about whether they pay a living wage to employees, and clothing is made from synthetics, leather, and wool products of which they offer no evidence to support if they are sustainably sourced. Their labor conditions are categorized as ‘very poor’, and in the Fashion Transparency Index, they received a score of 0-10% (not good at all). They don’t use eco-friendly textiles and there is no evidence that they have taken action to eliminate toxic chemicals from their products or implement water reduction initiatives. Their practices have a negative impact on the environment, its people and wildlife. In 2019, Boohoo was named one of the least sustainable fashion brands, and in 2020, a journalist uncovered links to poor conditions and modern slavery practices at one of their suppliers. The retailer is popular with the younger crowd, as it’s cheap and trendy, and it also includes PrettyLittleThing and NastyGal as part of their group of companies. Boohooįounded in Manchester, UK, Boohoo is one of the worst fast fashion brands. Next time you’re looking to update your wardrobe, make a vote with your wallet by avoiding supporting these fast fashion brands and the practices they engage in. And once you’ve learned who to avoid, be sure to hear over to our pick of the top 40 ethical clothing brands – so you can shop smartly! I’ve written extensively about the disadvantages of fast fashion, so check out this article if you want to learn more. Either way, when you support fast fashion brands, you’re supporting unethical business practices. Whether it’s the child labor used to sew them, or the women working with cheap and hazardous chemicals to dye them. If you can pick up a pair of pants for $10, someone will be paying the price. They employ cheap labor, use cheap fabrics, and operate on a quantity over quality ethos. In a nutshell, fast fashion brands to avoid are those who constantly produce high volumes of clothing throughout the year.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |